中国学生在学习GCSE Business(商科)课程时，词汇量的掌握是一大重点和难点。今天学通国际教育老师为大家介绍AQA考试局GCSE商科学习中所涉及到的一些常见的商科词汇及其释义。

　　Aim

　　The intention to reach a goal.

　　Air pollution

　　The presence or introduction of harmful substances into the air causing disease,allergies or damage to humans,animals,plants or the built environment.

　　Asset

　　Something the business owns;it has a value.

　　Average rate of return

　　The average profit for the year as a percentage of the original investment.

　　Average rate of return=average return per annum/initial×100

　　Boston matrix

　　A tool for analysing the contribution made by each product in a business’product portfolio.It plots each product’s position according to its market share and the rate of growth of the market.

　　Brand image

　　The consumers’perception of the brand;its character,qualities and shortcomings.It is developed over time and operates as a consistent theme through advertising campaigns.

　　Break-even chart

　　A diagrammatic representation of the costs and revenue for a product;it plots total costs against total sales revenue,showing the break-even point where they cross.

　　Break-even output

　　The point at which the business’total sales equals the total costs.There is neither profit nor loss.

　　Buffer stock

　　A stock of raw materials held in reserve to protect the production process from unforeseen shortages.

　　Business plan

　　A detailed statement of how the business intends to operate,either at start-up or during a given period of time.Business plans are based on forecasts and so cover only a short time.

　　Cash

　　Money that the business has in cash or at the bank.

　　Cash flow forecast

　　A financial planning tool that estimates the money coming into and going out of the business on a month-by-month basis;it allows the business to predict times when additional finance may be needed to maintain liquidity.

　　Cash inflow

　　Money received by the business from its operations or investments.

　　Cash outflow

　　Money paid out by the business to fund its operations or investment activities.

　　Centralisation

　　Maintaining control by keeping authority at the senior levels of the organisation.

　　Chain of command

　　The line through the hierarchy that shows who is responsible for whom from top to bottom of an organisation.

　　Channels of distribution

　　The route the ownership of the product transfers from the seller to the buyer;it may be a single transaction or pass through others such as wholesalers,distributors,agents and retailers.

　　Closing balance

　　The amount that remains in the account at the end of an accounting period.

　　Commission

　　An amount of money paid to an employee that is based on a percentage of the sales he/she achieved;paid in addition to a basic salary.

　　Competition

　　The rivalry between businesses looking to sell their goods/services in the same market.

　　Competitive pricing

　　Setting the price of a product so that it is in line with competitors’prices.

　　Consumer law

　　Laws designed to ensure that businesses make products that are safe and of good quality,and that they deal with customers honestly and fairly.

　　Consumer spending

　　The money spent by households on goods and services to satisfy their needs and wants.

　　Contracts of employment

　　A legal document that sets out the terms and conditions of the job for the employer and the employee.

　　Cost

　　The money spent by a business on goods and services.

　　Cost-plus pricing

　　Setting the price of a good or service at an amount higher than the cost of producing it so that a profit is made.

　　Customer

　　Individuals,businesses or organisations that purchase goods/services and make decisions about which supplier to choose.

　　Customer engagement

　　The relationship between the business and the customer that puts the customer’s requirements at the centre of the operation to build brand loyalty.

　　Customer loyalty

　　The likelihood that past customers will continue to buy from the business,enhanced by high quality customer service and/or reward programmes.

　　Customer satisfaction

　　Whether customers are pleased with the goods/services they receive;whether they would purchase again.

　　Decentralisation

　　Where authority is spread widely through the organisation.

　　Delayering

　　The reorganisation of the organisation’s employees so that there are fewer levels of management.

　　Delegation

　　Allocating a task to someone who would not normally be responsible for it.

　　Demand

　　The quantity of a particular product that will be bought at particular price over a specific time.

　　Directors

　　The people who are elected by the shareholders to run the business on their behalf.

　　Diseconomies of scale

　　When a business grows too large,leading to a possible increase in unit cost.

　　Disposal of waste

　　The removal,storage or destruction of unwanted material.Methods include recycling,burning and landfill sites.

　　Dividend

　　A portion of the after-tax profit that is paid to shareholders according to the number of shares they own.

　　E-commerce

　　Business transactions carried out electronically on the internet.

　　Economies of scale

　　The cost advantage of producing on a large scale.As output increases the unit cost decreases.

　　Employees

　　Individuals who work full time or part time for the business;they have a contract of employment detailing their duties and rights.

　　Employment law

　　Rulings that relate to the rights and responsibilities of people who work for a business;they affect the recruitment and selection process and how the business deals with its workers.

　　Enterprise

　　The ability to identify business ideas and opportunities to bring them to fruition and to take risks where appropriate.

　　Entrepreneur

　　A person who has the vision to use initiative to make business ideas happen,managing the resources and risks.

　　Equality Act(2010)

　　Protects people from discrimination in the workplace and in wider society.It sets out the different ways in which it is unlawful to treat someone.

　　Ethical objectives

　　A business’goals that relate to fair business practice or moral guidelines and make a positive contribution to the business’reputation.

　　Ethics

　　The moral principles that guide how a business operates.

　　Exchange rates

　　The price of one currency based on another or the cost of buying one currency from another,for example£1=$1.21.

　　Expansion

　　The process of increasing a business’size.

　　Export

　　Good/service sold to a customer in another country.

　　Extension strategies

　　Methods that can be used to prolong the life of a product;could include price reductions,modifications to the product or relaunch.

　　External growth

　　The growth of a business by joining with another by merger or takeover.

　　External sources of finance

　　Obtaining funds from sources that are not part of the business;possibilities include bank loan,mortgage,overdraft,additional partner or share issue.

　　Factors of production

　　The elements that combine in the production process:land,labour,capital and enterprise.

　　Fixed costs

　　The costs that stay largely the same,regardless of the business’output.

　　Flat organisational structure

　　An organisational structure with a wide span of control and few levels of hierarchy(a short chain of command).

　　Flow production

　　Using a production line to make goods continuously and in large numbers.

　　Focus groups

　　A small number of people from the target market brought together to discuss a particular product;produces qualitative data about their preferences and opinions.

　　Franchising

　　The sale of the rights to use/sell a product by a franchisor to a franchisee.A fixed fee and/or a percentage is paid in return.The franchiser specifies the standards and provides training and support.

　　Fringe benefits

　　Additional‘perks’that are in addition to a wage/salary;they are liable to income tax.

　　Full time

　　Working all the usual hours required of an employee;usually 35 hours or more.

　　Gap in the market

　　An opportunity for a new business(or expansion)which may meet a need that is not being met,or a group of potential customers who are not yet purchasing a particular good/service.

　　Global warming

　　The steady increase in the earth’s temperature due to emissions and the build-up of greenhouse gases,resulting in climate changes.

　　Globalisation

　　The trend for large businesses to operate on a worldwide scale;money,goods and services can be transferred across national borders.

　　Goods

　　Items that are produced from raw materials for sale to businesses or consumers.

　　Government grants

　　Money available from the government to fund projects that it wants to support;the money is not repaid,but there are conditions and often progress reports are required.

　　Growth

　　A business’increase in size.Methods include:asset value,employees,market share,markets,profits and sales.

　　Health and Safety at Work Act(1974)

　　Sets out the duties and responsibilities of both employers and employees for health and safety in the workplace.

　　Hierarchy

　　The management structure of a business/organisation showing the levels of responsibility.It is often shown as an organisation chart.

　　Hire purchase

　　Buying items by making a small initial payment and paying the remaining amount in instalments over an agreed period of time.

　　Import

　　Good/service bought from a supplier in another country.

　　Income statement

　　A summary of the revenue and expenses over an accounting period that lead to a profit or loss position.

　　Induction

　　Training given to a new employee when they start a new job;it provides information about the business,its operation and working practices.

　　Inspection

　　Testing/examining items to check that materials or items conform to the specified requirements/standards.

　　Integration

　　Two or more businesses join together.

　　Interest rates

　　The rate charged for borrowing money over a period of time,or the reward for saving money.

　　Job analysis

　　The process of determining what the job entails,including responsibilities and tasks.

　　Job description

　　A summary of what the job entails,including job title,duties and who they are responsible for/to.

　　Job production

　　A method of creating a single product to meet an individual order.

　　Job share

　　A system where two employees choose to share a full time job;they receive the salary and benefits on a pro rata basis according to the proportion of the full time hours that each works.

　　Just in case(JIC)

　　Organising procurement to ensure that the production process never runs out of stock,reducing the number of sales lost due to insufficient raw materials.

　　Just in time(JIT)

　　Organising the ordering of raw materials and components to be delivered just before they will be used,reducing the need for storage.

　　Lean production

　　Continually working to reduce the resources used to create products:raw materials,labour,machines and premises.

　　Level of employment

　　The percentage of the population of working age that are employed.

　　Liability

　　The extent of the owner’s/owners’responsibility for the debts of the business.

　　Limited liability

　　The owners are not responsible for the debts of the business.The limit of their liability for the business’debts is the amount they invested.

　　Loans

　　A fixed sum of money borrowed for a specified period of time at an agreed rate of interest;repaid in instalments.

　　Local community

　　The individuals,other businesses and organisations that are located close to the business.The business interacts with these groups.

　　Location

　　The site of a business and the reasoning behind the choice of site.

　　Logistics

　　Managing the movement of supplies and products to ensure the timely delivery of supplies to the production process and finished products to customers.

　　Loss

　　Where expenditure is greater than income.

　　Loss leader

　　A good or service sold at below cost price to bring customers into the shop with the intention that,once there,they may purchase full-priced items too.

　　Management

　　Organising and coordinating business activities in order to fulfil production and meet the business’objectives.

　　Margin of safety

　　The amount by which current sales exceed the break-even level of output.

　　Market

　　Where those wishing to buy goods/services make contact with those who have them to sell.

　　Market research

　　Collecting information about the customers’needs,wants and preferences that will help the business to make design,production and marketing decisions.

　　Market share

　　The proportion of the whole market for a product that is held by the business.

　　Marketing

　　The coordination of activities that ensure that customers get what they want,in the amounts they want,when they want it and at a price that suits them.

　　Marketing mix

　　The combination of four areas of marketing activities(price,product,promotion and place)to make sure that customers’needs and wants are met while generating optimum revenue.

　　M-commerce

　　Business transactions are carried out electronically by mobile phone.

　　Mergers

　　When two or more businesses agree to join together.

　　Mortgage

　　A method of borrowing to purchase property,using the property as security.

　　Motivation

　　The reasons people are interested in and committed to their job.

　　National minimum wage/living wage

　　The lowest hourly rate that can legally be paid by an employer to an employee.

　　Needs

　　The human wants that are essential to survival;clothing,food,shelter,warmth or water.

　　Net cash flow

　　The difference between cash inflows and cash outflows.

　　Net cash flow=cash inflows–cash outflows

　　Noise pollution

　　A type and level of noise that is excessive and disturbing to people or animals.

　　Not-for-profit organisations

　　Associations,charities,co-operatives or voluntary organisations set up to further non-monetary ideals such as cultural,educational,religious and public service.Profits/losses are retained/absorbed.

　　Objective

　　A specific statement that defines a precise goal that can be measured and delivered within a given time.

　　Off-the-job training

　　Employees are trained away from their job,at a college,training provider or the business’training centre.

　　On-the-job training

　　Employees learn alongside experienced colleagues while they are doing the job.

　　Opening balance

　　The amount brought forward from the end of the preceding accounting period so that it is the starting figure for the new one.

　　Opportunity cost

　　The cost of making one choice concerning the use of limited resources at the expense of an alternative choice.

　　Organic growth

　　A business grows by increasing its output,by increasing its customer base or by developing new product(s).

　　Organisational structures

　　The way in which the organisation is divided into levels of management,functions and responsibilities.

　　Outsourcing

　　Contracting another business to carry out some of the business’activities,often to reduce costs.

　　Overdraft

　　Borrowing from a bank by drawing from a current account so that the balance becomes less than zero.

　　Owners

　　Individuals who own the business or own a share(s)in it,in return for the rights to decision making and profits,balanced with the risks involved.

　　Part time

　　Working only a proportion of the full time hours.

　　Partnerships

　　A business that is owned and operated by a group of between 2 or more people.

　　Person specification

　　Identifies the requirements of the job holder,including qualifications,experience and skills.

　　Point of sale

　　Opportunities to communicate information about the product in the place where it is sold(retail outlet);window displays,hanging signs or shelf signs.

　　Post-sales servicing

　　Maintenance or repair of equipment by the manufacturer or supplier during or after the warranty.

　　PR

　　Managing the relations with groups such as consumers,the media,pressure groups or investors to present a favourable impression and generate interest.

　　Price penetration

　　Fixing a low price when a new product is first introduced(into an established market)so that the product gains market share quickly.Once the product is established,the price is then raised so that profit is increased.

　　Price skimming

　　Setting a very high price when a product(often technology item)is first introduced to the market in relatively small numbers;only those who can afford to pay high prices to own the latest models will be able to purchase the product.The price is later reduced so that others can afford to buy.

　　Primary industry

　　A business that extracts the earth's natural resources.

　　Primary research

　　Collecting information first-hand direct from the public;field research including surveys,questionnaires and testing designed specifically for the market/product.

　　Private limited company(ltd)

　　A business that is owned by shareholders;the shares are not available to the general public.Shareholders have limited liability.

　　Procurement

　　The process of buying goods and services including dealing with:

　　demand

　　selection of suppliers

　　analysing and negotiating prices

　　making the purchase

　　managing payments.

　　Product differentiation

　　Developing the features that set a product apart from others in the market(such as benefits,style,price)and using that as part of advertising and promotion.

　　Product knowledge

　　An in-depth understanding of the features,use and application of the good/service that will enable the person selling it to provide any information that the purchaser wants before committing to buy.

　　Product life cycle

　　The stages through which a product travels during its journey from being an idea to being old and dated:research and development,introduction,growth,maturity,decline.

　　Product portfolio

　　The range of products offered by one producer.

　　Productivity

　　The amount produced by a worker/machine/factory in a given time;the ability to produce more output with fewer resources.

　　Profit

　　The difference between the money received from the sale of a good/service and the amount it cost;the amount that remains after all the costs have been paid.

　　Profit=total revenue–total cost

　　Profit maximisation

　　A business’ability to make maximum profit with low operating expenses.

　　Profit sharing

　　A scheme that pays employees an additional amount based on the year’s profits.

　　Promotion

　　Communicating information about the product to:

　　make consumers aware of a product

　　remind customers about a product

　　persuade customers to buy.

　　Proximity to market

　　Businesses that serve their customers directly must be located close to those customers.

　　Public limited company(plc)

　　A business that is owned by shareholders.Anyone can buy shares in the business.Shareholders have limited liability.

　　Purchasing

　　The business buys the goods and services that it needs for producing the goods it sells or for delivering the services it sells.

　　Qualitative market research

　　Collecting information about potential customers’opinions and preferences about the attributes/characteristics/properties of a product;open questions allow respondents to express their own views by not limiting their responses.

　　Quantitative market research

　　Using sampling techniques such as surveys where the findings are expressed numerically;closed questions allow a limited choice of responses and are easy to turn into statistics for analysis.

　　Raising finance

　　Getting the money to pay for starting the business or for developing it.

　　Raw materials

　　Businesses that use raw materials that are heavy and/or bulky choose to locate close to their suppliers to reduce the cost of transport or storage.

　　Recruitment

　　The process of hiring a new employee.

　　Recycling

　　The conversion of waste into reusable material.

　　Retailer

　　A business or person that sells goods to the consumer.

　　Retained profit

　　An internal source of finance;a portion of the year’s profit is kept back to fund projects.

　　Revenue

　　The income generated from the sale of goods/services.

　　Risk

　　The possibility that the return on investment will be lower than expected.

　　Salary

　　A method of paying employees for their work;based on a fixed annual amount,normally paid monthly.

　　Scarce resources

　　When the raw materials that are available are not sufficient to meet needs.

　　Secondary industry

　　A business that uses raw materials to manufacture goods or construct items.

　　Secondary research

　　Examining information from published sources;desk research using information that has been collected for other purposes.

　　Segmentation

　　Breaking the whole market for a product into different groups or types of consumers with similar needs/wants/characteristics;enables the marketing mix to be designed to meet their needs more precisely.

　　Selection

　　The process of choosing which applicant to employ.

　　Service

　　An action that is carried out to fulfil a need or demand in return for payment.

　　Share(s)

　　The units of the business that are available for sale to investors.

　　Share issue

　　New shares in a business made available for the public to buy.

　　Shareholder(s)

　　Those people who own shares in a limited company;each shareholder is a part owner of the business.

　　Shareholder value

　　The value that a shareholder is able to get for the money invested in the business:capital gains,dividend payments,pay-outs to shareholders or proceeds from buyback programmes.

　　Social objectives

　　A business’goals that relate to fair treatment of the people concerned:customers,investors,suppliers or workers.

　　Sole traders

　　A business that is owned and operated by one person.

　　Sources of finance

　　Ways of obtaining the funds the business needs;money may be needed to meet short or long term needs.

　　Span of control

　　The number of people for whom a manager is directly responsible.

　　Staff retention

　　Keeping staff once they have been employed.

　　Stakeholders

　　Those with an interest in the way that a business operates.

　　Statement of financial position

　　Reports the assets,liability and equity of a business on a specific date;formerly known as the balance sheet.

　　Styles of management

　　The methods used by those in leadership roles to achieve the most effective outcomes from the employees for whom they are responsible.

　　Supplier

　　A business that provides goods/services.

　　Supply chain

　　The network of organisations,people,activities,information and resources that take the product/service from supplier to customer.

　　Survival

　　The capacity of a business to stay in business.It is dependent on the business selling sufficient amounts of its goods/services to cover all its costs.

　　Sustainability

　　The process of operating without damaging the environment or depleting natural resources.

　　Takeover

　　One business takes control of another.

　　Tall organisational structure

　　An organisational structure with a narrow span of control and many levels of hierarchy(a long chain of command).

　　Target market

　　The particular group of customers to which a business aims to sell its product;a particular market segment.

　　Technical economies of scale

　　The benefits that large businesses gain from having the funds to invest in expensive machinery that brings cost savings.

　　Telesales

　　Attempting to sell a good/service by making the initial contact by telephone.

　　Tertiary industry

　　A business that provides services to consumers or other businesses.

　　Total costs

　　All the costs involved in producing goods/services.

　　Total costs=fixed costs+variable costs

　　Total quality management(TQM)

　　A philosophy that involves everyone in the business in the quest for continual improvement in the attitudes,practices,structures and systems that combine to create a top-quality product.

　　Trade credit

　　The process of buying items from a supplier and paying for them later;for example,30 days after invoice date.

　　Trade descriptions

　　Protecting customers from false or misleading descriptions about products or their prices.

　　Traffic congestion

　　The effects of overuse of transport networks,for example slower speeds,traffic queues and longer journey times.

　　Training

　　Employees learn the skills and techniques needed to do the job or to prepare for a new role.

　　Unique selling point(USP)

　　The key benefit of a good/service;it differentiates the product from others and will be the focus of advertising and promotion.

　　Unit cost

　　The average cost of each unit.

　　Unit cost=total cost÷quantity

　　Unlimited liability

　　When the owner(s)are responsible for all the debts of the business.Their personal funds would be used to settle the business’debts if the business’funds were insufficient.

　　Variable costs

　　The costs that change as the business'output changes.

　　Wage

　　A method of paying employees for their work based on an hourly,weekly or piece of work basis,usually paid weekly or monthly.

　　Wants

　　Things that people would like to have;not limited to the things they need to survive.

　　Waste

　　The unwanted material left over from the production process;it may have little or no value and the business may have to pay for its disposal.

　　Wholesaler

　　A business or person that buys goods in large quantities from producers,stores them in warehouses and sells them on to retailers.

　　Word of mouth

　　Personal recommendations from satisfied customers to prospective customers.

　　Zero-hour contract

　　A contract of employment where the employer is not obliged to provide any minimum hours of work;the employee is not obliged to accept any work that is offered.

　　以上就是AQA考试局GCSE商科学习中所涉及到的一些常见的商科词汇及其释义的介绍，想要了解更多GCSE辅导的信息，可以咨询学通国际教育老师。